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Going Gold 2018 Raises $20,000 for ThinkBIG® Pediatric Cancer Fund!


Going Gold 2018 committee members recently presented their donation to ThinkBIG. Photo (l-r): Colleen Phillips, Vice President Marketing, Service 1st; Jace Rovenolt, General Manager, Old Forge Brewing Company; Nicole Bower, Williamsport; Mary Samar, Williamsport; Carol Tevis; Board of Directors, ThinkBIG® Pediatric Cancer Fund; and Bill Lavage, President/CEO, Service 1st. Other committee members include: Andrew Fisher, Brewery Manager, Marley’s Brewery & Grille; Brady Fisher, Owner, Brendan’s Towne Tavern; Cassandra Niglio, ThinkBIG® Pediatric Cancer Fund; Colby Wesner; Founder, ThinkBIG® Pediatric Cancer Fund; Damien Malfara, Owner, Old Forge Brewing Company; Kelly Miller Barrick, Lewisburg; Maria Malfara, Owner, Old Forge Brewing Company; Sara Erdley, Rusty Rail Brewing Company; and Woody Wolfe, Director, Heart to Hand Ministries.

(Danville, PA) – During September, a number of local businesses, organizations and communities joined together to “Go Gold,” raising awareness about pediatric cancer and $20,000 to support the ThinkBIG® Pediatric Cancer Fund.

“Four years ago, Service 1st got involved with Going Gold to increase awareness of pediatric cancer. The increasing support Going Gold receives from our local communities and businesses is truly heartwarming,” said Bill Lavage, President/CEO, Service 1st. “Going Gold provides opportunities for families affected by pediatric cancer to meet other families, share stories and find strength in one another. Funds raised help families in our area. Service 1st is proud to be part of Going Gold and the positive impact it is making for children and their families.”

The ThinkBIG® Pediatric Cancer Fund is dedicated to minimizing the stress families battling pediatric cancer experience, by providing financial support for everyday cost of living expenses and unpaid medical bills.

“ThinkBIG is extremely grateful for being the beneficiary of this year's Going Gold efforts and to see so many more communities recognize the gold ribbon and pediatric cancer awareness month,” said Colby Wesner, founder of the ThinkBIG® Pediatric Cancer Fund. “Fundraisers and awareness campaigns such as this are extremely important to allow ThinkBIG to fulfill its mission of relieving the stress of every day financial expenses, so families who are battling pediatric cancer can concentrate on treatment and healing. This year, ThinkBIG has helped more than 45 different families with more than $140,000 worth of expenses, and the money raised from Going Gold plays a large part in allowing ThinkBIG to allocate this type of support to the families in central and northeast Pennsylvania who are battling pediatric cancer."

In 2015, Woody Wolfe approached Old Forge Brewing Company and Service 1st Federal Credit Union and asked, “Why not go gold?” Going Gold soon grew into a month-long awareness effort. Last year, events were held in Bloomsburg, Danville, and Lewisburg. This year’s initiative expanded to include the communities of Mifflinburg, Shamokin, Watsontown, and Williamsport.

Businesses involved in Going Gold 2018 included: Brendan’s Towne Tavern, Lewisburg; Brewser’s SportsGrille, Shamokin; Bull Run Tap House, Lewisburg; Brickyard Restaurant & Ale House, Williamsport; Heart to Hand Ministries; Marley’s Brewery & Grille, Bloomsburg; Old Forge Brewing Company, Danville; Rivals, Williamsport; Rusty Rail Brewing Company, Mifflinburg; Service 1st Federal Credit Union; The Stonehouse, Williamsport; Watson Inn, Watsontown; West End Ale Haus, Bloomsburg; and 505, Williamsport.

Many of the events featured this year’s Gold Dust Pale Ale, brewed by Marley’s Brewery & Grille, Bloomsburg and Old Forge Brewing Company, Danville. $1 per pint of the pale ale was donated to Going Gold. Rusty Rail Brewing Company donated $1 per goblet of their Fool’s Gold to benefit ThinkBIG® as well.

This was the fourth consecutive year for the Going Gold initiative. 

For more information about Going Gold, call Colleen Phillips, Vice President Marketing at Service 1st Federal Credit Union at 800.562.6049.

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